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The Persuasive Power of Privileged Moments

Check out this video: Ok, now check out a similar technique: Or how about the same general technique used for another cause: And just so you can really see the pattern, how about this: In every case,...

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8 Counterintuitive Marketing Strategies That Actually Work

Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve never agreed with that approach because I believe my reputation is on the...

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SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing

It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use the insights to develop personas, run programmatic ads,...

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